Year: 2022
For this hyper-local campaign Dickies ask London based creatives and musicians Ama Jones and Brian Nasty “How do you dare to escape?”. Over a raw and unfiltered 24 hrs we follow these authentic creatives, showing how they bring energy and individuality to the things they do best.
The campaign showcases a Dickies capsule collection featuring bold prints as well as daily staples, this became a focal point for the campaign imagery, which documented Ama and Brian on a journey through and around Hackney, East London. The campaign narrative was centered on how young creatives ‘escape’ from the usual daily routines, and keep themselves ready and inspired in London.
G Team: @lee.elliott.levy @ededugdale @meags_____ @eden__turner @gsegarnett + Jess Gasparetto
Talent: @amasthetic @nastybrian
Photographer: @ededugdale
Stylist: TJ @tanzjeyacheya
DOP / Editor: @benbennettfilms
Gaffer: @charlierelph
B-Roll: @taliable
HMU: @francescajcingram
Hair: @jwa.hai