Year: 2024
Agency: Fluoro
For this campaign R.A.D wanted to focus on their key line Tuned for the Future, and remind their audience of who R.A.D is and what they stand for.
I created a collection of different assets to use throughout the campaign, including bold moving gradients, 3D spinning icons, 3D x-ray scans of shoes and type lockups.
These assets were brought together to create video content, posters, T-shirt designs and to elevate the in store experience of a pop up store in Miami.