Year: 2023
Agency: Fluoro
For this project we created a campaign that focused around the limited edition R.A.D Varsity jacket which would be dropping as the hero item in the Varsity collection. We were inspired by the America varsity vibe and brought this through in the set design for the shot, using vintage sports trophies, lockers, sport benches and getting custom R.A.D basketballs made.
While on set I recorded BTS footage which I then combined together with final stills. I layered over both visual and sound effects to keep the lo-fi vintage feel that comes through in the camcorder footage.
Art direction & design: @eden__turner
Photography: @josh_upton_
Producer: @marieetheresa
Talent: @grandmasterhan @mattrodwell
MUA: @sedyuk