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Nike United
2026

For the launch of the Nike United boots, designed in collaboration with Lauren James, Naomi Girma, Sophia Wilson, Salma Paralluelo, Patri Guijarro, and Deyna Castellanos, we set out to create a visual identity that elevated the product beyond traditional football boot photography.

Inspired by the world of luxury beauty, fragrance, and fashion campaigns, the concept focused on making the boot feel premium, desirable, and collectible. Through carefully crafted compositions, lighting, and styling, the imagery positioned the product more like a luxury object than a piece of performance equipment, helping it stand apart from conventional sports marketing.

I was responsible for developing the creative concept and leading the art direction for the shoot, shaping the visual language from initial thinking through to execution. Alongside the campaign imagery, I designed a premium seeding kit distributed to athletes and influencers, extending the campaign's luxury positioning into a physical brand experience.

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